| Your history can create value at all levels of your organization and with external audiences. Let’s start with your most important asset: your employees. Wow. That’s what you want them to say when they learn the history of your company. I didn’t know that. That’s really great. I’m part of a company that’s done this? And this? I can do things like that. I’m proud to be here. I want to stay.
And your customers and prospects. I’m not surprised, they may say. The integrity, the passion, the zeal to innovate—you can see how far back it goes. They stand out. Yes, I’m glad I hired this company. Or, These are the people we need. Let’s get them in here.
How about prospective employees? The crème de la crème of that graduating class. The top-tier candidates your recruiters have identified. There’s nothing like the “story” of your company to convey the heart and soul, the culture, the ups and downs, the hard-learned lessons—in short, the most important reasons a prospective hire will want to join your ranks.
And those fickle investors, those quick-to-jump-ship Wall Street forecasters. Give them some perspective. Something to hang onto. Whether you’re about to launch an IPO, change leadership, or merge or purge, let your history assuage the qualms of these external stakeholders. Remind them of why you’re still here. And why you’re in it for the long haul. Just like they should be.
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